Sylvia Schroll-Machl
Doing Business with Germans
Their Perception, Our Perception
4th edition 2011
221 Seiten with 10 figures and 1 table kartoniert
ISBN 978-3-525-46167-9
Vandenhoeck & Ruprecht
zzgl. Versand
Buch
| PDF eBook | 19,95 € |
As globalisation becomes more pervasive in everyday life, many people are faced with challenging new situations: Cultural differences no longer fascinate only tourists and intrigue academics. The impact of globalisation has become, to a large extent, a part of our daily life, particularly in the business world.
This book sheds light on the two sides of German business partnerships in intercultural settings. On the one hand it deals with people working with Germans from their home country as well as with expatriates who have come to live and work in Germany. On the other hand it portrays Germans who have business relations all over the world negotiating with people in business meetings or via telecommunications.
What is “typically German”? How do other people perceive me as a German? This book will help you to achieve intercultural competence, that means: understanding of the cultural standards of others and insight into one’s own culture.
Based on her academic training and many years of experience, Sylvia Schroll-Machl describes real-life situations that foreigners have experienced with Germans and explains, what Germans actually mean when they say and do particular things. The author also investigates the cultural and historical background which has shaped the German identity.
A German version of this book is also available: Die Deutschen – Wir Deutsche