Gerhard Roth, Michel Friedman, Klaus-Jürgen Grün (Ed.)
Kopf oder Bauch?
Zur Biologie der Entscheidung
1. Edition 2010
158 pages
ISBN 978-3-525-40231-3
Vandenhoeck & Ruprecht
plus S&H
Book
| PDF eBook | 17,99 € |
|
Why do we place warnings like ‘smoking can kill’ on cigarette packs? Because we do not trust the individual to make decisions that suit the general public. We cannot answer the question: what am I meant to do? without consulting a self-help book on motivation. A complex set of rules, laws and moral values should hinder the individual to make “wrong” decisions. A process fraught with danger.
Different to what ethics say on common sense are ethical decisions subject to a system of economy. Economy is here defined as organisation of our needs. Our brain tries to keep things simple and to use resources sustainably. Therefore, our brain is committed to an economy of thought. The authors of this book discuss in how far our images of economy, ethics, morals and decisions change if latest findings in brain research are considered.